Meet Our Masters
Founder & Master
Dieuwke Hoogland is an experienced entrepreneur, co-founder of ECLIPSE, her first tech software company for Laboratory Automation. She started Sky-Camera, a franchise network in the Netherlands for aerial photography with helium balloons and drones. Currently she’s active as a co-founder at 2XD NL (portfolio investor) and the Venture Generator (design and build startups for corporates). Dieuwke is an Advisory Board Member for Qlayers (developing robots to apply coatings of the future) and for BrainCreators (AI powered platform for visual asset inspection).
Dieuwke focuses on negotiating contracts and partnerships with international customers and suppliers. To optimize her analysis of a company’s fundamentals she developed a risk analysis for founders.
Tessa de Flines
Founder & Master
Tessa de Flines is an independent consultant specialised in strategy and improvement. Her strong analytical and problem-solving skills allow her to quickly identify high impact improvements. She has many years of experience in developing and executing various types of strategic plans. Tessa is at her best in situations where she can bring order in the chaos, create simplicity from complexity, set clear priorities and implement structure, processes and policies. With many years of international experience and with an American Dutch background, she is well-versed in achieving results in cross-cultural organisations.
Founder & Master
Duke Urbanik started his first company as a TU Delft Mechanical Engineering student and grew it into an international software company. After selling it to Monsanto in 1999, Duke was involved in a multitude of new companies, starting them or plotting out a strategy. Since 2010 he is involved in YES!Delft as Entrepreneur in Residence.
Currently active in The Venture Generator (design and build startups for corporates), 2XD.NL (portfolio investments), ScaleUpDelta (scaleup company community), TEKDelta Ambassador (Corporate-startup matchmaking) and Advisory Board member of a dozen scaleup companies. Quartermaster and 1st chairman of the board of Venture Cafe Rotterdam.
Specialized in Growth Strategy, Product Development, IT and connecting companies to game changers and corporate partners.
Master / Advisory Board
Ryan Jackson is a serial entrepreneur, advisor, and investor. He is currently the Product Manager for Modern Treasury, a San Francisco-based FinTech company. Prior to Modern Treasury, he was the founder and CEO of Paid, an automated billing platform, which was sold in 2019. Ryan has started multiple companies, raised millions in venture capital from top-tier investors, and is a two-time Y Combinator founder. He graduated with a bachelors and a masters in computer science from the Massachusetts Institute of Technology (MIT) studying UI/X design, AI, and tangible media interfaces. Moving from San Francisco to Amsterdam in 2019, he enjoys working remotely, making music, exercising, and cooking.
Joep Ketelaar is co-founder of Improveline in the UK. Improveline started out as an online matching service for homeowners and contractors, and turned into a 400-strong insurance repairs business. The company was sold to Homeserve in 2005.
Next, Joep joined Funda, the #1 Dutch property portal, as CEO, after which he returned to early stage tech ventures, in education, inflight entertainment and property.
Joep is also a mentor at YES!Delft, the tech incubator.
Jan Willem van Boeckel
As founder and former CCO of Treatwell, the leading global beauty services marketplace, mastered how to scale a company from scratch to a successful exit (Recruit), 150 FTE in multiple countries in just 2,5 years.
Additionally, a proven track record in growing sustainable business results and brands (Oral-B, Braun, Gillette, Ola) at blue chip companies (P&G, Unilever and Philips) in both global and local commercial, business and marketing roles.
Particular strong in strategy development, drive for results, execution and building organizational capabilities.
Master / Advisory Board
Born and raised in a small village near Zwolle. Moved to Delft after highschool to study Marine Technology at the Technical University of Delft. Succesfully graduated my masters while starting a business in Bicycle As A Service; Swapfiets.
Grew this business exponentially from zero to ~200.000 active members, in 4 countries, 55 cities and ~1500 colleagues, in roughly 5 years time. Still fully active within Swapfiets with a strong focus on operational development, service and sustainability.
I know all about scaling a product-as-a-service company where my focus is mainly on the team, the product/concept and the processes.
Andy Baynes is a former Apple, Nest and Google executive, serial entrepreneur, and product design and innovation specialist.
Joining Nest as a start up in 2012, Andy was the founding head of Nest’s business development group. Andy helped expand Nest to fourteen countries making it the world’s most recognised brand for energy efficiency and smart home technology and helping propel Nest towards a $3.2 billion acquisition by Google.
Prior to joining Nest, Andy was the Director of Environmental Technologies at Apple where he founded the industry’s first product design strategy for environmental excellence. He has over 20 years of experience in the consumer electronics and IT sector and has patented a number of innovations and published several articles on design and innovation, environmental product design and energy efficiency.
Andy is an advisor and investor to early stage technology companies and has lectured at Stanford, Berkely Haas, Oxford University SAID School of Business and Middlebury Institute for International Studies.
I’m an (exit) entrepreneur and digital (social) marketing strategist.
In 2013 I founded Second Degree, one of the fastest growing digital agencies in 2016 (Silver FD Gazellen Award).
Second Degree was acquired by Dept (2016), an international agency with over 1.500 experiences thinkers and makers.
In early 2020 Dept switched owners and I exited the company. Furthermore I’m a published author, public speaker and I am currently enjoying a sabbatical to explore my next play and to write a book.
Pieter Jan Doets
Pieter Jan is a Business Growth Architect that has helped both corporate clients such as Microsoft, Oracle, SAS and Airmiles as well as high-tech scale-up companies to achieve tangible results and market leadership positions.
His core competencies and passion are in achieving unbeatable competitive power (marketing, product innovation, etc.) and organizing a growth strategy process to meet shareholders objectives.
Martijn Lopes Cardozo
Entrepreneur and senior executive experienced in starting and managing fast growing businesses or transforming and accelerating existing business. Proven track record in setting strategy and then leading teams to deliver profitable growth, both organically and through acquisitions. Ability to inspire colleagues and communicate company vision with customers and partners. Extensive work experience both in the US as in Europe.
Specialities: circular economy, digital strategy, corporate development and M&A, analytics and big data; lead generation, sales, product management,(local) digital advertising, radio, television and mobile markets, investing, organisational transformation
Pieter Kraaijeveld is a seasoned executive in business and organizational development for public and private corporates as well as start and scale ups. For the first 20 years of his career, he worked in the aviation, airport development, mobility, transportation, production and infrastructure industries. The last 7 years of his career, he has supported a variety of companies with their growth and business / organizational developments.
At present active for Fugro, Niagara Networks (Interface Masters technology spin-off) and ETPA (Energy Trading Platform Amsterdam part of TenneT).
A goal is a dream with a deadline. When your goal is clear, it is important to share that goal to meet that deadline. You need to connect people to it. The more employees feel connected to their work, the greater the success of the organization. Jacqueline knows from her experience as a supervisory director, chairman, adviser and director exactly how she can create this enthusiasm and involvement with employees and management.
She knows how to identify and analyze the core qualities of an organization. But she also knows in particular how you can let employees excel in these core qualities. She herself seems business-like, but she knows how to motivate and stimulate in a truly human way. Her aim is to share those skills and thus share success.
Niek de Jong
Niek de Jong is an experienced entrepreneur in both the corporate world (KPN, Accenture) and SME world (Sustainder, Exact) with an education in business economics. His drive is to scale the business by bringing new solutions and business models to the international marketplace which are based on combinations of mostly existing technologies from telco/IT/big data. This can be setting up new companies from scratch (KPN/Sympac, Sustainder) or adding new market changing business to the existing business (Exact, Accenture).
Typical situations where his entrepreneurial skills and implementation experience were a decisive advantage. His main areas of expertise are SmartCity, Telecom, Media and IT.
Sofie van London
Strategic advisor with over 35 years of M&A experience at the high end of the international market. Broad network. Develops business models, value propositions, synergies, teaming, joint ventures and other joint operations; transforms organisations; devises checks and balances models for governance and quality assurance.
Has structured innovation in sharing communities, services sectors, R&D, cross-border operations and data collection. Proven track record of success in leading and supporting new modalities, services and product lines.
Analytic result driven connector. Works with the soul of organisations. Keen to push innovation with focussed impact. Other roles: corporate commercial lawyer, board member, entrepreneur, speaker, mentor.
André van Geelen
André van Geelen is an experienced executive in the semiconductor and mobile markets. After Philips, JDS-Uniphase and NXP, he was part of the early high tech startup III-V Photonics and founded EPCOS Netherlands in 2007 via a spin-out from NXP. In 2014 this was acquired by Qualcomm. Since 2015, he supports high tech start- and scale-ups in finding their own strategic direction and acquiring venture capital for their growth.
With his background in business, strategy, technology and innovation he likes to support entrepreneurs and founding teams with their go-to market, VC funding, strategic technology choices and IP. His experiences from both major tech companies and startups help to bridge the gap between these worlds.
As a serial entrepreneur and corporate executive, Bill Lewis’ career has been focused on leveraging technology and driving transformation. He has an extraordinary breadth of experience in geographies, industries, and organisational size — from Fortune 200 companies to Dynamic Technology Start Ups.
His broad industry knowledge ranges from manufacturing, aviation, aircraft maintenance, and marine services, to enterprise systems, video conferencing and media. He has formed, built and sold numerous companies, and has spent over two decades in challenging markets like China, Middle East, Singapore, Malaysia, Thailand, the UK, and USA, demanding nuanced decision making and political skill and judgement.
Stephen is a proven executive and entrepreneur who specialises in helping businesses define and articulate their value. He combines strategic vision with a deep knowledge of marketing and communications, business development and culture to guide profound change journeys in large and small organisations.
Stephen has advised corporates and start-ups in just about every business category in Western and Eastern Europe and Asia. He chaired the largest brand communications group in Southeast Asia before setting up his own business, which was subsequently sold to the Japanese owned Dentsu Group.
Stephen teaches Marketing for Entrepeneurs at EDHEC Business School, and is an active shareholder in a video content platform company.
Jeannette Homan is an entrepreneur with focus on growth through digitisation (development and implementation). She has 20+ years experience in managing major projects from strategy to implementation.
Focus on fintech, banking, investments, insurances, pensions and energy. In-depth knowledge of strategy, data, AI&ML, blockchain, software, platform architecture and sales.
Barry is an experienced corporate executive, entrepreneur and consultant having worked with large manufacturing organisations on digital transformations and implementation of new ways of working (TOM), turnaround and recovery of poor performing businesses, lowering ‘cost to serve’ in sales and distribution networks and post merger / acquisition integrations.
He has led marketing functions including market entry strategies, product portfolio optimisation and price / margin improvement initiatives.
She co-founded Improve Digital, a global SAAS platform/ market place in the digital media space with data and AI at the heart of it. Improve Digital was sold to Swisscom in 2016. Before Improve Digital she held international positions at large corporates such as Microsoft and KLM.
Jeroen van Vliet
Co-founder of StartReady, a Microsoft Unified Communications Specialist sold to KPN in 2018.
Jeroen has a strong background in software development and building teams around it. Worked for Microsoft and several other IT Companies in the Netherlands.