Roel Nuyts

CxO, Master

Roel's expertise is product strategy with a strong focus on novel technology. He has helped startups to come up with alternative revenue plans, fundraise strategies, marketing strategies and internal & external organization design.

Despite studying physics and arts in Antwerp, Roel allowed his tech itch to surface and started as a developer. After following a standard career of becoming an IT consultant working on education, automotive, and energy projects, he strayed from the path. This deviation brought Roel to the Netherlands, where, as a freelancer, he helped the Dutch Tax Office introduce new projects and platforms as both program and product manager.

In 2010, however, with the launch of the iPad, he once more pursued technology and innovation and started Aliens Are Among Us: a mobile application development company, 30 people strong at its height. Aliens produced a spinout called Team51, which catered to Dutch and international educational publishers (Noordhoff, Nelson Thornes, Liber, Plantijn, Wolters, etc.).

Eight years later, Reol’s interest in innovation drove him to Silicon Valley, where he was happy to experience working on Sand Hill Rd as senior Director of product innovation for Health2047. Health2047 is the capital vehicle and venture studio of the American Medical Association. He had the opportunity to do some AI and quantum computing coursework at MIT & Stanford, cementing his former interests in actual academic knowledge.

COVID made him return to Amsterdam, where he manages a family office’s small tech deep tech fund and is the head of product for a distributed computing scaleup. Next to those, he’s researching opportunities in aluminum recycling and also formally advising an SF-based AI startup on both tech and product strategy.

Main areas of expertise:

  • Strategy
  • Product
  • Operations / Processes
  • Technology / IT

Main horizontal expertise: 

  • Go-to-Market
  • Hardware / Deeptech
  • AI/ ML
  • Blockchain
  • Leadership / Team development
  • Sustainability / ESG

Main sectors of expertise:

  • Consulting & Strategy
  • Education & Training
  • Healthcare & Medical
  • ICT (Saas / hightech / software)
  • Science & Technology

Main geographical expertise:

  • Europe
  • North America

Available for Fractional Leader roles as:

  • CXO (Broad Experience)
  • CTO (Technology)
  • CPO (Product)

Roel resides in 📌 The Netherlands.


Two books Roel thinks all entrepreneurs should read?

  • The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You by Rob Fitzpatrick.
  • Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Master

Ready to scale together? Contact us at hello@mastersofscale.nl.