Danique Soe Loek Mooi

CxO, Master

As a finance leader with a robust background across various industries, Danique’s career began in auditing before transitioning into consultancy, where she worked with leading multinational corporations such as Heineken and Danone. Since 2014, she has directly contributed to business operations, significantly enhancing her expertise as a finance leader over the past decade.

Her areas of specialization include driving growth, operational excellence, and transformative strategies in sectors such as healthcare, FMCG, hospitality, and PE-backed portfolio companies. She possesses deep expertise in geographical expansion, mergers, acquisitions, and divestments, successfully integrating these ventures to build scalable platforms and spearhead digital transformations. These initiatives have consistently improved processes, productivity, and profitability across markets.

Danique is passionately committed to innovative companies that aim to enhance life quality and positively impact the planet. Dedicated to supporting their sustainable growth, she focuses on balancing risk, return, and impact to ensure their success.

Main areas of expertise:

  • Finance
  • Strategy
  • M&A

Main horizontal expertise: 

  • International expansion
  • Leadership / Team development
  • Reorganization / Restructuring
  • Change management

Main sectors of expertise:

  • Healthcare & Medical
  • Hospitality & Tourism
  • Retail & Consumer Products

Main geographical expertise:

  • Europe

Available for Fractional Positions as:

  • CXO (Broad Experience)
  • COO (Operations)
  • CFO (Finance)
  • CHRO (HR)
  • CSO (Sustainability, ESG)

Danique resides in 📌 The Netherlands.


Danique’s personal recommendations for entrepreneurs?

  • Think like a monk: Train Your Mind for Peace and Purpose Every Day by Jay Shetty
  • Sapiens: A Brief History of Humankind by Yuval Noah Harari
  • Do One Better Podcast by Alberto Lidji

Ready to scale together? Contact us at hello@mastersofscale.nl.