Meet Our Experts

Hands-on, specialised support to temporarily fill a gap, solve a challenge and build capabilities for scaling

Hajo de Boer

Expert

With 20 years experience in corporate life, Hajo is able to quickly relate to what is meant and needed. Apart from his business knowledge – Master in economics, Master in Business Administration en Lean Six Sigma – Hajo received training in psychology, systems thinking, awareness and human behavior. Which makes him a versatile and pragmatic facilitator of transformation and awareness.

Working at Changekitchen as a facilitator, he has extensive experience in the field of leadership development, team dynamics and personal coaching. Driven by facilitating real change. In small, realistic and concrete steps. Based upon a will to step outside the comfort zone.

His approach is no-nonsense, sharp and finding a balance between lightness and essence. With humor, energy and based on a mutual intention of growth.

Pieter Jan Doets

Expert

Pieter Jan is a Business Growth Architect that has helped both corporate clients such as Microsoft, Oracle, SAS and Airmiles as well as high-tech scale-up companies to achieve tangible results and market leadership positions.

His core competencies and passion are in achieving unbeatable competitive power (marketing, product innovation, etc.) and organizing a growth strategy process to meet shareholders objectives.

Kathelijne Drenth

Expert

Kathelijne Drenth is a senior strategy consultant, entrepreneur, expert and lecturer in the field of systemic organisational and board/ team transformation, evolution and innovation. She has over 24 years of experience in collaborating with CEOs, boards and teams of MNC and SMEs in Europe and Brazil, enabling them to move forward with their organisation as one, by systemically organising coherent collaboration and integral cocreation around the organisation’s value-creation core purpose towards performing at best. 

Drenth is the co-developer of the Value Frame® and software application Intent®, with which to define an organisation’s core purpose as a coherent set of MECE parameters, making it integrable, scalable and measurable throughout. She is the founder of The Twelve B.V., an international group of strategic progress partners, executive coaches and trainers, and (co-)author of books, papers and articles about how to make systemic and sustainable progress and impact together.

Barry Edney

Expert

Barry is an experienced corporate executive, entrepreneur and consultant having worked with large manufacturing organisations on digital transformations and implementation of new ways of working (TOM), turnaround and recovery of poor performing businesses, lowering ‘cost to serve’ in sales and distribution networks and post merger / acquisition integrations.

He has led marketing functions including market entry strategies, product portfolio optimisation and price / margin improvement initiatives.

Tessa de Flines

Expert

Tessa de Flines is an independent consultant specialised in strategy execution and process improvement. Her strong analytical and problem-solving skills allow her to quickly identify high impact improvements. She has many years of experience in developing and executing various types of strategic plans. Tessa is at her best in situations where she can bring order in the chaos, create simplicity from complexity, set clear priorities and implement structure, processes and policies. With many years of international experience and with an American Dutch background, she is well-versed in achieving results in cross-cultural organisations.

Specialities: Strategy, Operational Excellence, Lean Six Sigma, Organisational Transformation, Change Management, Project Management, Pitch Development, Internationalisation

Jeannette Homan

Expert

Jeannette Homan is an entrepreneur with focus on growth through digitisation (development and implementation). She has 20+ years experience in managing major projects from strategy to implementation.

Focus on fintech, banking, investments, insurances, pensions and energy. In-depth knowledge of strategy, data, AI&ML, blockchain, software, platform architecture and sales.

Sofie van London

Expert

Strategic advisor with over 35 years of M&A experience at the high end of the international market. Broad network. Develops business models, value propositions, synergies, teaming, joint ventures and other joint operations; transforms organisations; devises checks and balances models for governance and quality assurance.

Has structured innovation in sharing communities, services sectors, R&D, cross-border operations and data collection. Proven track record of success in leading and supporting new modalities, services and product lines.

Analytic result driven connector. Works with the soul of organisations. Keen to push innovation with focussed impact. Other roles: corporate commercial lawyer, board member, entrepreneur, speaker, mentor.

Stephen Mangham

Expert

Stephen is a proven executive and entrepreneur who specialises in helping businesses define and articulate their value. He combines strategic vision with a deep knowledge of marketing and communications, business development and culture to guide profound change journeys in large and small organisations.

Stephen has advised corporates and start-ups in just about every business category in Western and Eastern Europe and Asia. He chaired the largest brand communications group in Southeast Asia before setting up his own business, which was subsequently sold to the Japanese owned Dentsu Group.

Stephen teaches Marketing for Entrepeneurs at EDHEC Business School, and is an active shareholder in a video content platform company.

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Viki Pavlič

Expert

Viki is a pitch deck architect and a pitch coach based near Amsterdam. Designer by education, he now helps startups get their ‘wow’ across by making their story clear, concise and convincing. He has helped many founders worldwide raise funds ranging from $300K to $20M. Because, “our ideas are only as good as our ability to communicate them.” – Adena Friedman

Besides his main role as a persuasive communication trainer, he still keeps ties with lean innovation; he does workshops on customer validation and stakeholder value mapping. He works with tech startup incubators like YES!Delft (Europe’s leading tech incubator) and is a guest lecturer at Delft University of Technology where he’s co-initiated the Build Your Startup course.

Jelle Stolwijk

Expert

Jelle is an experienced founder (exit ’19) & growth marketeer (7+ years), currently working as a freelance Head of Growth.

In the past years, he has worked with many (venture-backed & bootstrapped) companies, leading their growth strategy.

As a former co-founder of the leading growth agency in the Netherlands, he mastered how to scale a company from scratch to a thriving company with clients across the globe.

Since he sold his shares (2019), he has contributed to unlocking the growth potential of a dozen startups and scale-ups and leading their go-to-market strategies. He is particularly strong in growth strategy, execution and drive for results.

Amit Vaidya

Expert

Amit is a Life Science Expert and Board Advisor. He has over forty years of pharmaceutical/life science experience as a senior executive of which more than 20 years at AstraZeneca across the UK, Global, Europe and Middle East Africa Region. 

Since 2009, he has advised top 20 global pharma on their international business helping them on scaleup and expanding into new markets with new Go-to-Market models, designing efficient distribution models and business strategy including pricing and market access goals.

He is based in the UK and currently working with Life Science SMEs to help them with expert guidance in three core areas: Early-stage assessment of the asset for commercial viability for investors and scientists, asset development to commercial exit points – pitch deck preparation for successive rounds of funding, identifying target partners for exit and negotiating exit deals, scale-up in the domestic market and international expansion models.

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