Scaling Readiness Indicator Results
Your Results: You still have some work to do before scaling
You scored less than 50 points (out of 100), which means there are multiple issues to solve in your company. If you go to pitch for investors, they will most likely not invest at this point. Avoid making the wrong impression and work on these issues first. Every issue that an investor or analyst finds will eventually result in a lower valuation or less equity, or a more restrictive term sheet.
The Crucial Foundation
If you have low scores on Proposition, Product/Service and/or Market, you need to focus on fixing these first before even doing any work on the other areas. Having a customer-validated product market fit is crucial for creating a stable revenue base and eventually expanding into new markets. You may need to do more research, e.g.:
- Are customers in this new market experiencing the same pain as in your beachhead market?
- Is the new market you are looking at big enough to justify the costs of entry?
If you have low scores on Marketing, Sales and/or Financial Plan, you need to focus on developing or strengthening your strategic plans for scaling. You need to further develop how you will create brand and product awareness as well as your sales approach (channels, pricing structure, etc.). You may also need to hire an experienced CFO who can help with developing or improving your financial plan.
If you have low scores on Organization/HR, Operations and/or Legal, you need to focus on structuring and preparing your organization for scaling. Once your sales and delivery load increases, you won’t have time to change your fundamentals and sometimes even enter a no-way-back situation (e.g. made commitments which will slow you down).
We Can Help
We can likely help you to solve all of these issues. We start by conducting a more detailed Scaling Readiness Assessment during which we identify your challenges to scaling. Our Masters will suggest mitigation routes and advice for improvements.
Interested in a Scaling Readiness Assessment?
In 4 short sessions with our Masters, we determine your company’s scaling readiness and identify your unique challenges to scaling. For more information, outcomes, time investment and pricing, click on Learn More below.